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With ilka style you don’t have to spend a fortune or go on a diet to look great!

  • JAD convertible dress in peach

    spring in santa cruz- Jill Alexander Designs

    April 27th, 2016 | News | admin | 1 Comment

    To continue my investigation of spring style in Santa Cruz here is my interview with Jill Alexander of Jill Alexander Designs. I have known Jill for many years. We first met when she showed her first collection at Fashion Art Santa Cruz. I have watched her grow from that runway to showing at New York […]

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  • photo Zak Adams

    ladies of a certain age

    April 26th, 2016 | News | admin | No Comments

    For those of you who also follow me on Facebook you may know that I sometimes share pictures from “Advanced Style”, which is a photographer who takes street photos of stylish women who are of an advanced age in New York. As a response to this blog and inspiration from the documentary Iris, M Sophia […]

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  • featured handbag by Mercado Global, which empowers women and communities

    Pacific Trading Company, part 2 “Look Closer”

    April 22nd, 2016 | News | admin | 1 Comment

    T: So, tell me a little bit about your “Look Closer” campaign. R:Basically, we have a lot of brands that have an amazing story and made a commitment to change the way fashion is produced. We have so much product in the store that, I think, it’s hard for our customer to always get the […]

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  • CBphoto3817

    Spring in Santa Cruz series- Pacific Trading Company, part 1

    April 20th, 2016 | News | admin | 2 Comments

    Here is my interview with Rama’ Zoe, who is one of the buyers for Pacific Trading Company, Tina: Ok, let’s jump right in-when do you start planning for spring? Rama’:  I’m usually thinking about the next spring while it’s spring. I don’t start buying  until August. That is when the first shows are and the […]

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  • photo by Crystal Birns
model Izabelly Santos
make up by Lisa Cadiente of Faces Salon
dress by Tobin W. Keller

    Spring series

    April 19th, 2016 | News | admin | No Comments

    So, I had a light bulb moment. There has been a lot of talk in the fashion world lately about the timing of the runway shows, how social media instantly makes those designs and ideas available to everyone and then how long it then takes those fashions to get to the marketplace. By the time […]

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