Hi, I’m Tina
I’m a fashion stylist and I live in Santa Cruz, California. I work with amazing clients throughout Silicon Valley and the Monterey Bay Area. I’ve developed my own trademark Three Elements of Style — body shape, coloring, and most importantly, your personality — to build a fashion platform that really reflects who you are, and what looks best on you. I’ll work with your existing wardrobe and within your budget to get the most from your own closet. And if you don’t have time to shop, I can do that too.
Tina’s company name “ilka” is derived from an ancient Scottish word that means “each and every.” The ilka philosophy of “Each and Every Style” is about identifying how to dress to enhance your figure; highlight your coloring; flatter your face; and bring out your personal style. Tina truly believes if you feel good about how you look you will be happier and more confident.
“I had Tina come for a closet makeover and had fantastic results! We got rid of loads of unflattering and outdated clothes and still had plenty left to work with. Now I take my profile with me when I shop to help me select the most complimentary pieces and colors for my style. Thanks Tina!”
/ Sue /
“Tina interpreted my love of vintage and ethnic clothing into chic and sophisticated personal style, instead of costumy-get-ups.”
/ Maia /
Commitment to You
Tina is committed to extraordinary customer service. That means meeting her clients when and where it is convenient for them, listening to their needs and desires, and making their lives easier with practical, everyday solutions for their wardrobe needs, whether they be for work, travel, or the weekend.
With a B.S. in Environmental Design from UC Davis, Tina’s studies emphasized clothing as an environment for the body, not solely fashion. She interned with a French milliner in San Francisco and worked at Britex Fabrics where she took her first consignment making hats for a major runway event for Macy’s. Tina went on to work for the next ten years on fashion photo shoots and runway events in San Francisco, San Jose and Los Angeles. Some of her clients included Macy’s, Saks Fifth Avenue and Giorgio Armani. Her credits also include movie set costume stylist, and makeovers for clients ranging from female executives and retired professionals to new moms. TIna especially enjoys helping clients find their fashion identity after lifestyle changes.
“Too many people are overwhelmed with the notion that they have to lose weight or invest their savings in an elaborate wardrobe. Not true.” Says Tina. “With a fresh perspective on what style works best for you, and a few key changes or additions, you’ll be amazed with what you can do.”
ilka style was created in 2006 when Tina was hired as a professional styling consultant to revise a friend’s wardrobe. Until that time, she had offered style advice to friends frequently but not professionally. Tina quickly realized her talent in guiding women (and men) in their fashion choices. She turned her passion of style makeover into her profession; bringing years of fashion experience and a desire to help clients feel and look better, using specifically tailored guidelines for them to follow.